When you hear someone one mention Apple, chances are you probably think of a fun, trendy company that creates electronic devices. Now think of a brand like Red Bull, you most likely associate it with pushing the limits, individuality, achievement, extreme and adrenaline fueled with inspirational, but with a little more attitude. This is because these brands have done an excellent job in defining their identities and personalities and every interaction with customers embodies this flavour making the soul of the brands easy to identify and relate with.
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In the past most people didn’t think of a school as a business. The general consensus might be that a child would attend their local primary or high school in their given catchment area. Alternatively, the preferred private school within driving distance. But times have changed. Parents have changed. And indeed, education has also changed.

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