When you hear someone one mention Apple, chances are you probably think of a fun, trendy company that creates electronic devices. Now think of a brand like Red Bull, you most likely associate it with pushing the limits, individuality, achievement, extreme and adrenaline fueled with inspirational, but with a little more attitude. This is because these brands have done an excellent job in defining their identities and personalities and every interaction with customers embodies this flavour making the soul of the brands easy to identify and relate with.
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