Why neuroscience marketing is at the heart of clever strategy
Marketing strategy, now more than ever, is becoming crucial to sustaining business. In an increasingly competitive landscape, marketing is more tech-oriented and more intricately integrated with other departments than it has traditionally been.
As marketing is a continually evolving discipline, companies can find themselves left behind by their competition if they stand still for too long. Marketing can be viewed as the process in generating underlying strategies to create interest for products or services which are sold by a business. These strategies give direction for the sales, business communications and business development functions and is an integrated process of value creation and customer relationship. The aim of marketing is to gain an advantage in the marketplace to increase your companies’ sales and profits. When deciding to develop a marketing strategy a good place to start is by analysing the marketing mix in regards to your business.