Google wouldn’t be Google without its advertising business. The online search giant may have its fingers in many pies, but it’s Google Ads which bring in the bulk of their revenue (around 97%). This statistic is important because it highlights how Google’s income relies a great deal on the search giant maintaining a successful ad platform.
However, when you find yourself in a discussion on whether Google Ads or PPC (pay per click) ads work, you will invariably hear a few people mention they never click on display ads, and they don’t know anybody who has.
The right Google Adwords Perth Agency converts, so let noop help your business put its best foot forward. Speak to one of our Adwords Management Perth team members about the best approach for your next SEM campaign, drop us a line at firstname.lastname@example.org or call us on (08) 9317 1540, we are always happy to chat without the heavy sales pitch.
We know when it comes to your Google Ads campaign you want an agency who are on the ball, easy to get hold of and quick to respond to inquiries, which is exactly what you get when you partner with the team at noop.
We make it our business to get to know your business, and we want to work with you to help your Perth business grow and flourish through effective SEM Perth. We are proud of our friendly and knowledgeable team, and have what it takes to take you next campaign to the next level.
As we know Google dominates the online advertising sphere, but one should not write off some of the lesser used search engines such as Bing and Duck Duck Go to ensure your product or service reaches its full possible exposure.
Whenever a phrase is entered the search field on Google’s home page, Google will return relevant results which their algorithm has calculated as the best solution or answer to the searcher’s query. Most search terms will also trigger advertisements related to the search phrase.
Google goes to great lengths to ensure that its paid listings are easily distinguishable from the organic search results. However, the average searcher won’t notice or care that the link they clicked on was a paid advertisement.
If they get the information they need, they are satisfied. From the organisation’s point of view, they have received a solid marketing lead who is now in the sales funnel and one step closer to becoming a paying customer.
The reality is, while there will always be people who will never click on an ad (or at least think they don’t or won’t), billions more are happy to use the Google AdWords ads displayed on the search pages to find what they want.
Google wouldn’t be displaying ads if they didn’t produce revenue, and millions of businesses around the world wouldn’t be helping to fill Google’s coffers if they weren’t getting a return on their investment. So Google Adwords paired with great SEO services can be a winning formula for your business.
Because they can reach 80% of global internet searchers, Google Ads are an advertising medium that arguably has the highest potential to reach the largest audience. Let’s have a look at a few more compelling statistics:
It takes time to find SEM strategies that work for any given advertising platform, and Google display ads are no different. But once you have developed an effective campaign, your ROA (Return on Ad Spend) can be significant. The Google Economic Impact Report reveals that businesses make an average of $2 for every $1 spent on Google Ads.
Other interesting statistics that show off the effectiveness of Google PPC campaigns include mobile searches, with 70% of mobile users calling a business directly from Google Search.
Mobile is becoming increasingly important for Google Adwords advertising, as 70% of searchers will also act within an hour after seeing a Google AdWords advertisement on mobile search.
Many variables go into creating a successful Google Ads Perth campaign, you can improve your results by using experienced Google AdWords Management Perth agencies who understand the inner workings of SEM and marketing platforms.
There are many benefits to engaging a Google AdWords management agency in Perth. Through PPC you can really target your ads which gives you the ability to show have you ads engage with your exact target market. Another great reason to consider is that through the use of PPC you can keep a tight control over your SEM budget to ensure you only spend what you have budgeted for.
According to Google the average cost per click is ranges from $1 to $2. However keep in mind that prices can go up exponentially depending on the difficulty of the keyword you are targeting.
Selecting the right SEM depends on your what you are looking to achieve rom your campaign. For gaining a social following or promoting brand awareness then Facebook and Social Media Marketing is the way to go. If you are looking to sell products and generate new leads then Google Ads may be the best options for you, however paid advertising on both social media and search engines can achieve this result. Speak to one of our consultant about a PPC Google Ads campaign for you Perth business.
We used NOOP for a re-branding exercise, to basically re-fresh the look, reinvigorate the staff, and ultimately grow the business. NOOP were so different to everyone else that tendered for our business. They were fresh, dynamic and were prepared to listen and adapt to our needs, all the while, guiding us in a different direction if they thought it prudent. They were a pleasure to deal with, and the outcome was everything and more than we had hoped for.
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Wow cannot thank Noop enough! We consulted a few different Perth based brand agencies, to facilitate our business rebrand but Noop were by far the best. They are efficient, professional and an absolute pleasure to deal with. Noop have done a fantastic job on building our new business branding and I would highly recommend them to anyone looking for a brand consultant in Perth. Thanks again Noop look forward to having you work with us again on future projects.
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