Web Design Perth: Designing a Website – The Client’s Role
So you’re thinking of creating a website for your brand or company! You’ve hit the search engines, typed in Web Design Perth and now you’re even more confused than when you’ve started. Engaging a web design company to build your website will take a huge strain off you and leave you free to get down to running the day to day aspects of your business. However as good as the design agency you select may be, they are still going to need some input from you and knowing exactly what is involved and expected upfront will relieve the stress and pressure you may face when the time comes for you to start providing your input.
Here is an overview of what you will mostly likely need to ensure that your build goes as smoothly as possible. Planning and getting started on some of these tasks is going to save you a lot of time and frustration in the near future and as your site starts to take shape.
Before your site can go live you will need a domain name, an online address that will identify your brand and allow web users to find you. This can be easily and cheaply be purchased online, but beware the renewal fees and charges to move your domain to another provider in the future can become a little pricier, so always check on these costs before signing up.
Another option is to have your web company purchase this on your behalf, many agencies will have their own domain and hosting solution and sometimes it may even be included in the cost of your website.
Once you have registered your domain name you will need to provide the details to your agency so that they can upload your completed site.
If you are a new company without an pre-existing website then a good web design firm will normally place a splash page or coming soon page on your domain for you to let your visitors to know that you are in the process of building a new website. But to do this you will also need web hosting.
Web hosting is basically paying a business to allow you to put your files (your website) on their servers. Essentially, they are “hosting” your website for you. Searching online will provide you with a number of hosting options for you to purchase. Your website company will be able to tell you which plan will best suit your websites requirements and just like your domain, may also even provide this service for you.
If you have an entirely new business then the first thing to think about is creating a logo that represents your brand, you will need to engage a design agency that will work with you to come up with a truly unique and inspiring logo that embodies your companies vision and values.
If, however you are an existing business chances are you already have an existing logo. If you have been around for several years, then this might be a good time to think about updating it to reflect a more modern look.
Once you are happy with your logo design, then all you must do is forward your logo files preferably in an ai. or .eps format to your web agency. If you don’t have these formats you can always go back to graphic designer who should forward them to you. If this is not possible then don’t worry too much, your web company can also make do with your png or jpeg files.
A good slogan can go a long way to making your business stand out from your competitors. It allows people to associate a short and memorable phrase with your brand thus making your business more notable. If you do have one that’s great news, your agency will no doubt incorporate it into your website and build around this value.
If you have engaged a branding agency then they can work with you to come up with some ideas, speak to them about creating something that embodies your visions and goals.
If you don’t not have a slogan then that’s not a problem, not all businesses call for this type of advertising.
Copy- Ah the copy, this is probably the hardest part for a client engaging in in a new website build. Coming up with the wording for your homepage let alone the other pages can be an overwhelming and daunting task. But don’t worry, we have come up with a few pointers to guide you through the process:
The Menu First and fore most you should start with clear and logical pages for your menu, customers want to find the information they are looking and they want to find it quickly and efficiently, so you need to ensure you arrange your pages in a thoughtful and organised manner. Your web people will no doubt be on to this but if you have a good idea of what you want then it will make the process a whole lot easier.
Honestly Be honest and transparent, don’t try to over sell yourself in your content, we have found the best approach is to place all your cards on the table and allow your visitors to draw their own conclusions.
Address your audience as if you were speaking to them directly, an informal and friendly tone will be more engaging for customers than an overly corporate approach. The best websites are customer focused and written in a way that provides the reader with the information they are looking for, provide them with that information in an easy to find and easy to read manner.
Keywords While writing the content for your pages be aware of using keywords that your client is going to be searching for on search engines. Incorporate these words naturally into your content to allow your page to be found easier for your potential clients. However, be very careful not to “keyword stuff” your content as its looked upon quite unfavourably by Google and other search engines. Ensure your copy is well written and purposeful, this will allow for more organic SEO.
Tip!! An obvious mistake that many people make when writing their own content is not realising the importance of correct spelling and grammar. If a site is littered with incoherent spelling your potential client is going to judge you and judge your product and services. So always run your copy through a spelling tool before sending it on.
The images on your site play a pivotal role in ensuring that your business comes across as a professional and capable company. The right selection of photographs will really give your site that Wow factor, websites with pixelated and blurry photography only cheapens your products and services and can put off potential clients. Getting the right selections of images is key to maintaining a strong online presence. If you are starting from scratch, then the idyllic option would be to hire a professional photographer. Someone who specialises in your field would be ideal and would have experience in capturing the essence of your industry. But we know professional photographers can be expensive so another good option would be to use stock images, your design agency may even allow you use of their stock image prover and usually will allow up to a certain number of images as part of your package. If not there are several places you can purchase images yourself such as shutter stock, get images and dollarphotoclub, but please check with your agency before making any purchases to ensure the images you are buying are in line with their design.
Maintaining your Website
Great so you have got yourself a brilliant new website with all the bells and whistles, but did you know that even once a website has been built and is live on the web that it still must be maintained. Just like your car, its going to need serviced from time to time to keep it ticking along.
Once your website is out there on the world wide web it will be subject to an array of different hackers and scammers. Not to mention the influx of links and inappropriate comments being left on your site. Most good web agencies will provide an option for a maintenance plan after your site goes live. They will look after the site to ensure that these little nasties are kept at bay as well as the plug ins and security checks are being kept up to date and providing any time-sensitive updates to the plugins or theme to ensure as little down time of your site. Most likely they will include a backup of your site so that in the case of your site being completely hacked they can restore it to its former glory.
So with all that in mind here is a quick summary of what you will need to prepare to get your website up and running as quickly and efficiently as possible.
• A Domain name – Definitely need
• Web Hosting – Definitely need
• Logo – Definitely need
• Slogan – Nice to have!
• Copy – Definitely need
• Images – Definitely need
• Maintenance – Nice to have!