February 15, 2017

Web Design Perth: Creating Compelling Online Experiences

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Web Design Perth – High converting & unique… engaging and designed to intrigue.

More than just a site, here at Noop we work with you to develop truly compelling online experiences through our thorough, industry-leading web design and development.

Your website is more than just a tick of the box in the process of setting up a business. It’s your digital sales front to the world and needs to be clear, professional and capable of closing the deal. Getting online is easy….. expanding your business online requires a thorough and focussed strategy. Here at Noop, we guide you through this process to define “you”.

This includes:

  • Resonating with your target audience.
  • Communicating a clear and compelling value proposition.
  • Developing effective calls-to-action (CTAs).
  • Optimising for multiple devices.

Design in combination with good content is what sets your website apart from the masses and delivers the right message to your customers. The success of your website is determined by mixture of its content and design. If you have effective taglines, great design will enhance this even more. And if you write original content, search engines will help your site get more exposure. Google wants to reward high quality sites that contain original content. So not only does great content make a better website, it also improves your site’s rankings, which can have a very positive impact on your business. What makes a good content piece:

1. Create Original Content – Original content goes a long way with Google and your visitors. Internet users need a reason to keep visiting your site. Everyone has a limited amount of time to spend on-line and you need to offer your visitors something to see what your site has to offer.

2. Create Strong Headlines/Titles – A good headline sparks interest and invites readers in. Statistic shows that majority of people will read your headlines but only fiew of those will read the rest of your content!

3. Create Interesting and Inviting Content – The content has to be appealing to the readers that is your customers. And you have to keep them focus on what you write. The only way to that that is to make engaging content. It all starts with what you write and how you deliver that to your audience.

4. Use Multimedia – Different people learn differently. Some people learn better by seeing, while others learn better by hearing. What’s important is that no one learns less by having visual aids. Whether you use pictures, videos, or diagrams, they can help illustrate your point.

5. Keep it Short and to the Point – One of the best writing lessons is to eliminate fluff. It’s challenging and takes work, but it makes for a significantly better composition.
There is nothing better than a brief, to-the-point blog post or article that is filled with information.

So don’t focus on word count. A longer blog post does not mean a better blog post. And often, keeping a blog post short is more difficult and actually takes more time than just writing as much as you can.

6. Keep Your Content Fresh – Your content should also be updated periodically in order to stimulate visitors to return. How often depends on the type of site. Information site needs new content on almost a daily basis. For the others perhaps adding a couple of new articles from time to time is sufficient.

Finally, it’s important to remember that any content on your site is primarily there for one reason; to generate revenue for you and your business. Content generation is a form of marketing and like any form of marketing you get out what you put in. A website should be a living breathing document that grows with time and reflects the dynamic nature of your business…. so get writing.

With a strong focus on conversion, lead generation and ROI, Noop offers more than just pretty websites. And no matter how far you need to go online… we’ll take you there.

>> To be Nooped is to know…