Of all the important activities that your business can engage with, branding is one of the most crucial. Before marketing, before advertising, before your sales pitch and customer culture, your business needs to have a solid sense of brand.
Noop Branding Perth partners with brands empowering them to utilise technology, design and communication to push beyond their digital and marketing capabilities of today and become the brand leaders of tomorrow. As brand consultants, we work with you to identify, plan and execute digital opportunities that readily increase your organisation’s competitive advantage.
When it comes to branding Perth, we succeed in successfully delivering a diverse range of projects because our team has a unique combination of expertise across marketing, education, business improvement, entertainment and technology.
When it comes to branding design our expert team can help you define (and thoroughly understand) your audience, set your tone and key messages, and lay a foundational strategy that can be built upon and tactically executed with ease in the years to come. We guide you through these defining steps, and help to eliminate the noise.
We utilise Noop BPM, a uniquely lean and agile facilitative workshop experience. It’s a structured an intuitive approach designed to ensure your brand stays on the pulse and in sync with the rhythm and timing of your ideal customer.
At Noop, we encourage free thinking. The radical ideas, the “wouldn’t it be amazing if…” dreams, the “maybe one day” goals… as a team of seasoned creative professionals, we know what it takes to translate those visions into tangible, actionable, scalable Perth branding results.
We’re innovators, rebels and rule breakers. We don’t settle for just ‘done’ or just ‘good enough’. We work tirelessly to bring meaning and purpose to every piece of work that we do and together, with the clients that entrust us to be part of their branding journey, we make awesome things happen.
A strategic and considered branding campaign and strategy is the difference between elevating above your competitors and winning over new customers every single day or constantly seeking relevancy.
With investment and continual nurturing, a strong brand can become the most valuable aspect of your business, setting the tone for effective marketing, advertising and process.
Through our skilled team, we can help your business with:
When it comes to branding Perth; we’re methodical and thorough in defining your brand, leaving no stone unturned.
Branding design is an exercise in crafting expressions, impressions and experiences, and to do so authentically in a way that compels and intrigues your audiences is a critical skill, a skill that will set you up with the foundations for success.
Taking the time to engage in a thorough brand audit is a powerful way of adjusting and growing strategically, predicting where your customers will want to be.
It’s proactive, not reactive, and that’s the secret to success. Because when the foundations of your business are in place, a clear direction can flow abundantly throughout every effort in marketing, customer service and communicating the brand vision internally.
Our Perth branding agency will strategically audit every facet of your brand to determine where the gaps are, where the opportunities lie and how the actuality of your brand stacks up to your intention.
Noop, the Perth branding agency of choice.
As Perth’s premier branding agency, we know that your brand is so much more than an eye-catching logo or a clever campaign. Understanding your brand positioning is a cornerstone of building a successful brand, a foundational pillar that enables you to identify (with certainty) exactly where you are in the market and what makes you stand out. Noop will educate and empower you to:
Define – because your ‘why’ is just as important as your ‘what’ and ‘how’.
Immerse – understanding starts from the inside, we dive deep into what makes your business tick and ask the questions that matter.
Devise – analytics and insights are our best friends, and we use them to your business’ advantage. We’re not fans of shooting in the dark and we know that an informed and calculated approach provides safety, even in the midst of risk.
Make it happen – the course is set, the elements are in place… now it’s time to deliver. We tie everything together seamlessly and make your brand work for you, not the other way around.
Evaluate – we don’t just press the ‘launch’ button and run, we delve into exactly what’s worked, what hasn’t and how we can leverage those opportunities. It’s all about evolution and adaptivity.
Noop Branding Perth will strategically audit every single facet of your brand to identify your brand pillars, identity and values – all of which comprise the core of your business and ultimately, what you can offer to your customers. It’s about achieving clarity and crisp value proposition that resonates both internally and externally to your business.
Considering a rebrand or unsure if your business is on the right track to having a strong brand? Before engaging a branding agency, ask yourself these 6 important questions:
How would a customer describe your business?
Beyond your business name, who are you? What do you stand for? Do your products, services, actions and interactions all align with those values and is your difference clearly understood by your customers? The deeper you understand your business’ values and visions, the better you’ll be able to align all facets of your business to connect with customers.
Where do you place your value internally?
What you see value in and what you’re willing to invest in speaks volumes about the trustworthiness and value of your brand to your customers. If you find yourself throwing money at frivolous promises but cut corners in other areas where you have the chance to really connect with customers, this may be hurting you more than you know.
What is your long term plan for success?
Beyond a Facebook ad or a catalogue sale, how will you ensure that your business’ success continues and grows into the future – and importantly, how will you ensure that your image and value proposition maintains consistency and appeal throughout? A long term plan is imperative, and that plan must be strategic.
Before you answer quickly, stop and think about this one for a moment… because we’re not just talking about offering a different product or a better price point. We’re talking about your values, your staff, your reason for existing besides needing to turn a profit. If you’re not sure what sets you apart in your industry (or how you’re creating a new industry), you’ll struggle to set yourself apart from the pack. Everyone likes to think they’re different, and it takes some serious strategy to prove that you’re different.
What experience do you create?
How do your staff feel? What do your customers and clients first notice about you – and how does this filter down into what they tell others about your business? Authenticity shines and it’s only with true embodiment of your brand values that your brand’s reputation can truly shine. Don’t overlook reputation… although it’s easy enough to manipulate how you respond to what people think and say, the real skill is shaping their experience from the start.
How do you promote your business?
There’s more to selling than brand awareness. Think about the experiences your brand creates that shape this… because customers and clients can sense when they’re little more than a dollar sign. Quality engagement at every touch point counts!
Still not sure where to start with your Branding Perth needs? Get in touch and let us guide you through this process.
We believe a brand is so much more than just a logo, a website and some marketing materials. We believe it’s an exercise in crafting impressions and experiences. An authentic way to compel and intrigue your audience them stems from your company pillars, identity and values.
The length of the project can be driven by many factors, but it does reply heavily on the clients input and feedback. We usually would advise to allow 3-4 months for completion of the project.
Yes, we can include your other marketing materials in the brand design, from a new website to graphics and materials, every client has different needs so we will discuss your requirements with you.
The team at Noop have worked with a variety of companies both large and small. Our experience as a Perth branding agency spans across multiple industries. We are proud to be the branding agency of choice in Perth.
We used NOOP for a re-branding exercise, to basically re-fresh the look, reinvigorate the staff, and ultimately grow the business. NOOP were so different to everyone else that tendered for our business. They were fresh, dynamic and were prepared to listen and adapt to our needs, all the while, guiding us in a different direction if they thought it prudent. They were a pleasure to deal with, and the outcome was everything and more than we had hoped for.
Lisa Corlett - imfs
Noop is run by lovely people who are a pleasure to deal with. They created a fantastic website for my workplace at a very reasonable price. They also provide efficient and fast after sale service delivery. I do not hesitate to recommend them if you are looking for a website developer.
Thalia Cole - Perth Modern School
Wow cannot thank Noop enough! We consulted a few different Perth based brand agencies, to facilitate our business rebrand but Noop were by far the best. They are efficient, professional and an absolute pleasure to deal with. Noop have done a fantastic job on building our new business branding and I would highly recommend them to anyone looking for a brand consultant in Perth. Thanks again Noop look forward to having you work with us again on future projects.
Justine Cordial - DNC Projects