SEO Perth: Does My Business Need SEO?
You have a great website but you’re not making sales!?
It’s a common misconception that having a great website will automatically bring in more sales. While it is essential to have an up to date, modern and responsive website unfortunately it really is only half the battle. The next big step is to implement an effective SEO strategy to allow you to start ranking competitively on Google and Bing in turn turning that great website into increased traffic and ultimately more sales.
What exactly is SEO?
SEO is the acronym for Search Engine Optimisation. In layman’s terms SEO is the process of optimising your website so that it might become more visible and rank higher in search engine results, in turn driving organic and free traffic to your site. There is a lot of hype and mystery surrounding the term SEO but in reality, it’s not as perplexing as it may seem.
With this in mind, there are two main methods at play to help increase your ranking, the first being “on site SEO” or “On Page SEO”, as the name suggests this refers to the measures taken to optimise the different components on your actual website. Ensuring your site is rich in quality content is vital as well ensuring that each page’s meta tags, titles and images are fully optimised. Google and other search engines place significant emphasis on user experience, so taking the necessary step to ensure your on site SEO is running at its optimum performance is going to help put you on the right path to climbing that search engine ladder.
“Offsite SEO” or “Off page SEO” refers to all the additional information on the web garnered by search engines about your website. This can range from actively engaging in social media and listings in local directories to articles written about your brand which then links back to your site. All these forms of SEO create authority for your site and give Google or Bing an indication of how trusted a site you have. So remember, the more trusted and authoritarian a link is, the more Google will trust your site.
Does my business really need Search Engine Optimisation?
It may sound obvious but it’s all very well to have a fabulous website with wonderful products and information but unless you have a good SEO plan in place then how do you realistically expect to be found online. Unless you have been living under a rock for the last decade you will know that as soon as we need to find an answer to a question, out comes the smart phone and in goes a quick Google search, Bing or your choice of search engine. Users trust these search engines to deliver them the top results for the search term.
In essence, a good SEO approach can help drive more traffic to your online shop, blog or website, resulting in more patrons thus fulfilling your business objectives.
What does Onsite and Offsite SEO mean?
Onsite SEO (sometimes also referred to as On-Page SEO) is the optimization of part of your webpage which has an influence on its ranking on the SERP. Included in this form of SEO are all aspects of which the person in control has the webpage are able to control and change in order to increase the ranking. Ways this can be achieved are by including keywords in titles on all pages of your site, making good use of headings (as these are the largest words on a page and therefore, carry slightly more weighting) and by including ‘alt text’ (usually keywords) in all images, this is invisible to the average user but not the search engine itself.
Offsite SEO (sometimes referred to as Off-Page SEO) increases the authority of your webpage based on how many links your page has on other pages. The more links to your page that exist, the higher your page will be ranked. Domain Authority is a score which can be calculated to allow you to compare the authority of your website to others. In this form of SEO, the quality of each link is considered to be more important than the pure quantity of the link. Quality is achieved creating content, which can easily be shared, thus increasing the total number of external links to your page. The most common way this is achieved is through increasing ‘shares’ on various social media platforms.
What are the different SEO techniques?
The aim of good Search Engine Optimization (SEO) is to bring a website to the top of the Search Engine Results Page (SERP) by optimising the way a site is perceived by search engines. Organic material is any material for which you do not have to pay to have displayed. This form of digital material makes up a significant portion of all online material. However while abiding by the terms of a search engine (ie. Google, Bing) are the safest and most desirable approaches, some SEO’s may employ unsafe practices which are designed to exploit or game the system in an attempt to quickly boost rankings. These different SEO techniques are referred to as White Hat, Grey Hat and Black Hat SEO.
White Hat SEO works by using methods of SEO, which abide by the ‘rules’ of the search engine in order to push your page higher up the SERP. The approaches use in order achieve this includes optimization of website code, development of high quality content and using manual research and outreach in order to acquire the webpages link. The overall result of this type of SEO is a steady but constant and sustained growth in ranking.
Black Hat SEO however uses far more ‘unusual’ techniques. This form of SEO identifies and then proceeds to exploit weakness in the algorithm used by the search engine to rank its webpages. This violates the guidelines set out by search engines. This is achieved by link spamming, artificially raising the ‘hits’ on the site as well as using hidden text and/or links. This results in an extremely rapid but also unsustainable growth in rankings.
Grey Hat SEO is the most common form of Search Engine Optimization. Its name derives from the fact that the methods utilized by this form of SEO falls in to a ‘grey area’ between the white and black hats. Many Search Engine Optimization companies use this type by using techniques which do are not necessarily considered to fall under the black hat category, but are also considered to fall outside of the guidelines for white hat SEO.
How can SEO be used as a digital marketing tool?
A practical example of how SEO can be used is by view it from the perspective of marketing companies. SEO can increase income for companies through Pay Per Click (PPC) campaigns. PPC campaigns work by companies being paid per the number of hits their webpage achieves. This demonstrates that successful SEO, resulting in a pages boost up the SERP, can also result in a rise in income for the owners of the webpage. This shows the effective use of both Offsite SEO (by increasing the hits on your site from external links) and Onsite SEO (by controlling certain aspects of your page to achieve the highest ranking on the SERP possible). For more information on deciding whether an SEO strategy is necessary for your business, we recommend visiting Noop SEO Perth.
So how do I find the right SEO expert for me?
A quick google search will return hundreds upon hundreds of results from larger companies to smaller freelancers. If you are located in Perth for example, then search terms such as “SEO Perth”, “seo experts Perth” or “best SEO Perth” will get you familiar with some of the more highly ranked players. However, some of the better and more in demand SEO companies get the majority of their work from networking as well as from existing clients referring them on. So really, they don’t have the need to overly promote or optimise their sites in the hope of gaining more clients.
But how do you find these great SEO firms? Well the first place to start would be through your professional and B2B (Business to business) networks. Speaking to other businesses and clientele about who they use and who they found to achieve the best results in the SEO field would be one step in the right direction. Another great tool is through social media, SEO companies and bloggers tend to be big on Twitter so watch out for the who’s who and don’t be afraid to reach out and ask the questions that you want to ask, you might even want to enquire about who they recommend.
At Noop we do not believe in locking our clients in to lengthy contracts. This is not the Noop way. We are confident in our search engine optimisation strategies and firmly believe that if we do not deliver then you, our client should be free to walk away. But rest assured we haven’t met a client yet who has chosen to leave us.
There are so many “SEO Experts” in Perth to choose from. In some circles, SEO has a bad name, but we aim to challenge that stigma by providing an honest and transparent service at a fair and reasonable price. Noop has helped a diverse range of clients climb to page one on Google for their desired keyword search terms. But it’s no small feat, it does take time and it does take commitment but we are here to ease the stress.
What our SEO experts will do for you:
Whether you are a small start-up business or a larger corporate client, we have the expertise to work with you to identify your target market and implement a plan to work with Googles ever changing algorithms, good SEO builds trust within your market and in turn can allow you to become an authoritarian within your field thus generating more traffic and ultimately more sales. At Noop we take pride in your success and part of our goal is to deliver you with a tangible return on your investment.
A few points to take into consideration when you do narrow down your selection is the trust and rapport you have with a company, ensuring your visions and expectations are aligned will set you up for a good working relationship. As with anything, if you leave the conversation feeling a little uneasy or unsure then perhaps you need to rethink that affiliation and continue your search.