Designing a company logo may seem simple at first glance, but it’s deceptively so. After all, isn’t a logo just a combination of a simple image coupled with a fancy font? Yes, and no, but it’s more complicated than that. A logo represents the heart and soul of an organization. It needs to be instantly recognizable in the marketplace while also telling a story about your business.
It sounds like there’s a lot more to designing a logo than what you first thought, so here are a few tips to help you create a logo that will be worthy of your brand for years to come.
1. A Logo Needs to Be Simple
Logos can encapsulate many different design principles. They can be shocking, bold, practical, or distinctive or a combination of any of the above, but above all else, a logo needs to be simple. Your company logo should also be created with the intended audience firmly in mind.
2. Understand the Logo Design Process
Not every business owner is going to have the creative flair necessary to bang out a distinctive logo design. But that doesn’t mean you should hand over the reins over to someone else entirely. No one knows your business as you do.
Even if you are outsourcing the work to a logo designer, you should still take charge of the design process. You will need to start with a design brief, which will involve conducting questionnaires with a group of clients, researching the history of your industry, and reviewing logos that are already out in the marketplace.
Once you have all the information and feel inspired, you can then go about developing rough sketches or having logo design services create a few drafts for you to consider.
3. Avoid Overdone Clichés
By clichés, we mean, don’t be tempted to include overused symbols in your design such as lightbulbs, megaphones, random colored dots, or globes representing the earth.
Clichés crowd the marketplace, so if you want your logo design to stand out, you should spend more time coming up with something unique to your business.
4. Make Your Design Active
You may be wondering how you can make a business logo design that symbolizes action in a simple image. Consider the flying bird of Twitter, which appears to have just launched info flight. The curved arrow trailing from A to Z (that also coincidentally looks like a smile) in the Amazon logo is another excellent example of how you can add action to a simple design.
5. Get a Lot of Feedback
When you have a few design ideas on the go, you should endeavor to get as much feedback as you possibly can on each one, but you also need to be selective in what and who you listen to.
Of course, some people are going to hate your favorite designs, and some are going to love the ones you don’t. However, all feedback is important as it will help you spot things you may have missed.
These are just a few tips to help you on the way to creating logo designs that perfectly sum up your brand. There are many more logo design choices to consider, so be sure to check in with your logo designer to discover many more options.
Let us help
Your logo is a deep reflection of your brand values and identity, so let Noop help your business put its best foot forward. Speak to one of our team about the best approach for you, drop us a line at firstname.lastname@example.org or call us on (08) 9317 1540, we are always happy to chat without the heavy sales pitch.