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— HONOURING LEGACY, LOOKING TO THE FUTURE

BRAND CONSULTANCY | DIGITAL DESIGN & DEVELOPMENT

CLIENT: Perth Modern School

Perth Modern School

Since innovative beginnings in 1909 when construction of the first public secondary school began to 2018, with some of the highest academic results in the country… Perth Modern School has continued to grow from strength to strength with each graduating class. As WA’s only academically selective school, Perth Modern pride themselves on being an exceptional school for exceptional students; honouring their legacy and firmly focusing on the future.

Looking to refresh their digital presence to continually exceed the expectations of parents and students alike, Perth Modern entrusted Noop’s consultancy.

Since innovative beginnings in 1909 when construction of the first public secondary school began to 2018, with some of the highest academic results in the country… Perth Modern School has continued to grow from strength to strength with each graduating class. As WA’s only academically selective school, Perth Modern pride themselves on being an exceptional school for exceptional students; honouring their legacy and firmly focusing on the future.

Looking to refresh their digital presence to continually exceed the expectations of parents and students alike, Perth Modern entrusted Noop’s consultancy.

Challenge

With an extensive amount of existing digital content, a plethora of key stakeholders requiring careful consideration and an existing brand style guide that ensured certain constraints were always in place to maintain the brand’s legacy, Perth Modern found themselves at a crossroads when it came time to update their digital presence.

Already being in a fruitful position of sustainable high demand for high achieving students throughout WA, Perth Modern wished to distance themselves from the ‘admissions drive’ style of digital presence that many other schools have come to rely on; instead hoping to provide a hub of information that would engage, delight and inform prospective and current parents alike (as well as reinforcing a sense of pride in their existing students and giving them easy access to resources that would enhance their schooling journey). Having previously engaged several Perth agencies in both the print and digital spaces, Perth Modern were yet to find a provider that they felt fully respected the rich history of their brand whilst allowing them to realise their vision for the future of the school. After a thorough selection process, Perth Modern enlisted Noop’s help to consolidate, strategise and achieve this unique fusion of legacy and innovation; all whilst ensuring that every key stakeholder’s needs were met and the constraints of the brand were honoured.

Challenge

With an extensive amount of existing digital content, a plethora of key stakeholders requiring careful consideration and an existing brand style guide that ensured certain constraints were always in place to maintain the brand’s legacy, Perth Modern found themselves at a crossroads when it came time to update their digital presence.

Already being in a fruitful position of sustainable high demand for high achieving students throughout WA, Perth Modern wished to distance themselves from the ‘admissions drive’ style of digital presence that many other schools have come to rely on; instead hoping to provide a hub of information that would engage, delight and inform prospective and current parents alike (as well as reinforcing a sense of pride in their existing students and giving them easy access to resources that would enhance their schooling journey). Having previously engaged several Perth agencies in both the print and digital spaces, Perth Modern were yet to find a provider that they felt fully respected the rich history of their brand whilst allowing them to realise their vision for the future of the school. After a thorough selection process, Perth Modern enlisted Noop’s help to consolidate, strategise and achieve this unique fusion of legacy and innovation; all whilst ensuring that every key stakeholder’s needs were met and the constraints of the brand were honoured.

Approach

Engaging all of Perth Modern’s key stakeholders in a discovery process allowed Noop to fully understand the school’s history, mission, philosophy and future business plans. After understanding the scope of the requirements, Noop rapidly conceptualised a fresh and innovative take on the brand; this agile approach to digital design and development accommodating for the strict deadlines that schools face and allowing for feedback.

Through several rounds of iteration and refinement, the final product began to take shape… simple, clean, modern and understated; a subtle nod to the quiet confidence that Perth Modern students carry with them as they progress into their adult lives with the foundations formed by an exceptional education.

Approach

Engaging all of Perth Modern’s key stakeholders in a discovery process allowed Noop to fully understand the school’s history, mission, philosophy and future business plans. After understanding the scope of the requirements, Noop rapidly conceptualised a fresh and innovative take on the brand; this agile approach to digital design and development accommodating for the strict deadlines that schools face and allowing for feedback.

Through several rounds of iteration and refinement, the final product began to take shape… simple, clean, modern and understated; a subtle nod to the quiet confidence that Perth Modern students carry with them as they progress into their adult lives with the foundations formed by an exceptional education.

Perth Modern School

Results

Fusing fresh design that allowed the Perth Modern internal marketing team to easily roll out accompanying collateral (such as Open Day advertisements, handbooks and digital banners) with streamlined content that rolled in all vital information in an informative and engaging manner, the Perth Modern digital presence was brought into 2018 (with the tools and framework to take it into tomorrow).

Results

Fusing fresh design that allowed the Perth Modern internal marketing team to easily roll out accompanying collateral (such as Open Day advertisements, handbooks and digital banners) with streamlined content that rolled in all vital information in an informative and engaging manner, the Perth Modern digital presence was brought into 2018 (with the tools and framework to take it into tomorrow).

Perth Modern School
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