So, you’ve set your brand and campaign strategy in place. With a clear sense of identity and values, you’re fired up and ready to go. Now, it’s time to flow through that strategy into the right social media channels to make sure that your audience not only listens, takes action and keeps coming back for more… but also speaks back to you; providing your brand with valuable feedback, research and endless opportunities to grow. But to make sure that happens, you have to be clever in your social media management approach.
Social media marketing is so much more than occasionally throwing a post up on Facebook and hoping for the best. It must be concise, clear and engaging; forever pivoting to the ever-changing demands of an increasingly digital audience. That’s where we come in, because as a Perth marketing agency, we don’t just know social, we know communication. We apply the timeless principles of conversion to the expanding tech landscape and fuse it together with our strategic thinking and idea generation. The result? Greatness beyond ‘likes’.
Because it takes a whole lot more than sheer luck to be the leaders of your field, it takes thoughtful, deliberate strategy; cleverly executed and positioning you not just as one step ahead of the competition, but lightyears ahead.
After assessing your needs and performing a through a social media marketing audit, we develop an action plan, breaking down each task for your campaign. This gives complete transparency of your spend and ensures no hidden costs. No work is performed without your approval.
Through deep customer understanding, curiosity and commitment to disrupting the status quo, we give you the capacity to overcome business challenges and experience quantifiable success; sharing in your vision and helping you to develop powerful road maps that deliver value, engagement and business growth. Learn more about our approach.
We have a clear social media services delivery methodology targeted at repeatable success. Every social media project we undertake is considered as part of a long-term approach to ensure that every deliverable is tied to key business objectives. We give you insight to our approach every step of the way empowering you to manage campaigns yourself in the future.
Every business is looking to get different outcomes from their social media agency and marketing campaigns so establishing a clear campaign purpose helps measure your results. For example, a start-up company looking to generate brand awareness will benefit from metrics such as reach and visibility, whereas an eCommerce store may be looking at the number of referrals to their website. Are your results measurable in dollars and cents? Are they in safety incidents, or is there a broader cultural or thought leader measure. At Noop we work with you on establishing KPI aligned metrics and will track and measure your campaigns to interpret what really works for your brand and what doesn’t.
Building your online community takes strategy, hard work and resilience. Results from social media services will take consistency and time to grow. It’s easy to fall into the trap that so many businesses have succumbed to under pressure to be heard – that is, using social media to simply echo sales and marketing materials or general unfocused chatter. Sure, social media services can be used, very effectively, to market, but businesses need to be a lot savvier than the generic, expected and “what’s always been done” if they want to stay competitive, ensure success and lead the pack.
Once engaged, we dig deep to find the best possible social media management approach for you. Some of the things we help with are:
Strategy and Branding – Anyone can create a social media account and publish content, but many businesses fail to establish a strategy beforehand. We create an effective content marketing strategy tailored to your brand. This identifies how your content should be created and published with the long-term goal, to build client relationships that will allow your business to grow and succeed. We conceptualise designed version of your feeds so you can see exactly how all aspects of your campaigns will come together. Not just at an individual message or campaign level but the overall tone, feel and impact of the channel as a whole.
Marketing Motifs and Customer Analysis – We all know that repetition is powerful, particularly in marketing, and remarketing through social media advertising is a seriously clever way to achieve that. We identify, distill and streamline recurring communications messages into simple, clever, catchy channel specific motifs, designed to hook and excite. It gets better, too. Not only can we put this message in front of your ideal customers, but we can find potential customers who don’t even know that they need you yet through highly detailed targeting.
Scheduling and Content Calendars – Timing is everything. Once we help you identify what content resonates, we develop the key campaign threads and map out the optimal timing for each. This constantly reviewed as ideas are tested and optimised further for maximum impact.
Distribution and Posting – Having the time to post on a daily basis is a big job for a business who doesn’t have a dedicated marketing person, so are you considering delegating this entire process to a team to hard work for you? Will they immerse in you brand, acting on your behalf by listening to your clients and responding to their enquiries? Are they capable of appropriately navigate the internal decision making process, mitigating risk and ensuring your campaign is consistent and engaging?
These aren’t always easy questions to answer but you can rest easy knowing that we provide your team with a clearly defined roadmap for success. Or if you prefer, we can take care of this process completely – it’s all about what works best for you.
At the heart of every successful business is a cutting edge social media marketing strategy, one that not only sets the tone for sales KPIs and customer retention, but all the elements of a brand that contribute to reaching those crucial business goals. From tone & voice to aesthetics and messaging, our social media marketing services dive deep into your brand to discover exactly how you can best have your audience hanging on your every word.
Some of the social media channels we help you make an impact on include but are not limited to:
As an experienced social media agency we can also help improve your brand’s online perception through our reputation management services.
No matter the channel, every time you speak to your customers and leads alike, you’re sparking a conversation. Traditional marketing ideas may have you believe it’s all about, “Sell! Sell! Sell!” but these days, customers expect a lot more finesse. Think back to an amazing conversation that you’ve had, it was two-sided. You spoke. You listened, absorbed and learned. Both parties were deeply engaged, and that made it meaningful.
That is what every single facet your social media marketing must involve. And it takes some serious skill to expertly tie it all together.
Marketing intelligence is what delivers tangible, quantifiable results that you can see in your cash flow, profit margins and bottom line. It’s what allows us to push the boundaries of technological capabilities and truly innovate. And, it’s what our Perth digital marketing agency applies to every single client project that we undertake. Because when it comes to getting you results, we don’t mess around.
There are so many social media networks to choose from these days that it can be quite overwhelming. The good news is that as your social media agency we will analyse your target market and let you know exactly where your best customers are socially.
We understand that not everyone has time or want to engage with social media marketing, so leave your campaign with us and engage our social media management services. On the other hand, if you’re a dab hand across the platforms then we are happy to hand the reigns over to you.
We will provide you with detailed and transparent analytics on your social media management campaigns. Whether your focus is social media Perth or broader you have real-time access to valuable campaign insights.
We used NOOP for a re-branding exercise, to basically re-fresh the look, reinvigorate the staff, and ultimately grow the business. NOOP were so different to everyone else that tendered for our business. They were fresh, dynamic and were prepared to listen and adapt to our needs, all the while, guiding us in a different direction if they thought it prudent. They were a pleasure to deal with, and the outcome was everything and more than we had hoped for.
Lisa Corlett - imfs
Noop is run by lovely people who are a pleasure to deal with. They created a fantastic website for my workplace at a very reasonable price. They also provide efficient and fast after sale service delivery. I do not hesitate to recommend them if you are looking for a website developer.
Thalia Cole - Perth Modern School
Wow cannot thank Noop enough! We consulted a few different Perth based brand agencies, to facilitate our business rebrand but Noop were by far the best. They are efficient, professional and an absolute pleasure to deal with. Noop have done a fantastic job on building our new business branding and I would highly recommend them to anyone looking for a brand consultant in Perth. Thanks again Noop look forward to having you work with us again on future projects.
Justine Cordial - DNC Projects