Content marketing is a method of strategic marketing that can be used to create and distribute reliable and valuable content towards your specific target audience. The aim is to build trust and brand awareness in order to convert potential customers at early stages of the decision making lifecycle. As traditional consumers drift more toward online content consumption, content marketing has become the weapon of choice savvy brands looking to convert casual customers into local brand advocates.
At Noop, we help you make the shift from directly pitching your products and services to your customers, to providing them with useful value added content, relevant to helping them solve their problems. You will be provided with a tailored plan, specifically formulated to create stronger brand attraction and longer term impact. Readily positioning you as the brand of choice to a new generation of online consumer.
All our content marketing services are clearly quoted and pricing is broken down per activity. If you prefer to work with us on a retainer basis a detailed description of ongoing services is provided. No work is completed without prior authorisation or prior approval.
As your Content Marketing Agency We don’t just do something because we can, or because it’s what others do. We apply critical analysis to each aspect of your content journey making absolutely sure it relates to long-term brand growth your bottom line.
We give you complete access to a personalised dashboard allowing you to gain critical insight on the performance of your content marketing implementation 24/7.
We help you develop content that goes deep into your customers’ pain points. As part of a facilitative discovery, we help you a structured plan designed to deliver solutions to your visitor’s problems and answer their questions. In short, our content marketing services help you bring in more traffic and convert leads into paying customers.
Our planning process includes:
It starts with researching the topics your audience will want to read across all applicable platforms. We map out your customer’s journey to identify the information on what your audience is looking for and the exact times in the purchasing cycling they are looking for it. We dig deep, finding where untapped potential customers are hanging out and discussing needs related to your industry. We then fine tune these topics as the basis for developing your content marketing goals.
We ensure your content is found. Utilising sophisticated keyword research we quantify the exact keywords and phrases that relate to your content marketing objective. These are exhaustively tested and mapped to ensure maximum content benefit and visibility. As you may have guessed, the strategic use of keywords and tagging is vital for getting your content ranked higher in the search results and visible on social platforms. All our content marketing services are SEO optimised.
We analyse trends in your customers behavior and leverage your competitors to work out the optimal times and frequency for releasing content. This is all clearly mapped in a content calendar, ready to be scheduled and iterated once assumptions are tested during the content marketing rollout.
After establishing a clear content marketing plan and understanding exactly what you need to say, when you need to say it and how to best optimise for best performance, it’s time to start producing your content. Our implementation process includes:
At Noop content creation is both a creative and technical process. We asses all forms of media in order to make maximum impact, combining copywriting, creative graphic design, animation and video production to activate your target audience. We ensure there’s always a clear call to action and tone that leaves your audience wanting more.
We launch your content marketing campaign, ensuring maximum SEO benefit and engagement with your audience to keep interest and awareness. We respond to their queries and needs in line with your brand’s objectives and respond to them accordingly.
Sharing and Promotion
Once your content is live, we work to get you maximum exposure and marketing benefit. This includes sharing these on social media, promoting in community forums, acquiring quality backlinks through outreach and identifying industry promotional opportunities to bolster exposure and ensure you are seen an authority.
It doesn’t just end there. Gradually, as more content is published, your organic traffic will increase and ideally, you will be able to begin to convert visitors to customers. Good content marketing services will entice others to share your link on social media; this too will increase your online traffic as well as generate online exposure. Irrelevant or ill-timed content marketing services may miss the mark and not deliver the desired result. We capture lessons learned and explore the good and bad of each content piece, feeding this back intelligently into the next piece, maximising your ROI.
As a leading Perth content marketing agency, here at Noop we work tirelessly for you to create relevant, valuable, and engaging information designed to attract high quality leads.
Our team will work with you to make certain that content we create is just right for your business and will generate maximum results for your brand.
Some services we provide:
Before we can drive the right traffic and unearth new opportunities, we will first ensure that your brand and content is consistent and precise with a clear and relevant focus.
Content Marketing Strategy
From start to finish, from the very foundations of your strategy right through to the launch, we are there. You goals are our goals, in which we will craft meaningful and measurable campaigns, creating relevant and targeted content.
We will show them what you’re made of by cleverly showcasing your achievements and recounting your methodology. Leaving absolutely no doubt that you are the authority in your industry.
Once we establish the appropriate brand persona and tone, we keep things conversational, with down to earth, approachable and friendly copy. We embrace your company’s values and ensure these are reflected in your content.
You may have the gusto, but time is not something every business owner has to throw around, and copy isn’t every business owners forte. We can be your author and your voice ensuring the authority of your brand.
Great, successful content marketing campaigns don’t just fall together magically… they come together through clear, holistic and strategic direction that pulls in every facet of your brand so cleverly that it almost looks effortless.
Our expert team can help you define (and thoroughly understand) your audience, set your tone and key messages, and lay a foundational content strategy that can be built upon and tactically executed with ease in the years to come. We guide you through these defining steps and more, delivering results beyond expectation.
Content marketing describes the curation of useful and relevant digital content which is then distributed towards a clearly defined target audience. A typical content marketing strategy would include written, video and image based content. Ideally content marketing should be of value to the user, providing useful and relevant content.
Once we have established your content marketing strategy, you can start producing articles, podcasts, videos etc. often with an offer for users to opt in to marketing and communications. You can start to look at converting users and leads into sales.
This isn’t a one size fits all answer, every industry and business is different, thus every content digital marketing strategy will be different. We will tailor a solution to your desired outcome and work with you to implement that plan.
We used NOOP for a re-branding exercise, to basically re-fresh the look, reinvigorate the staff, and ultimately grow the business. NOOP were so different to everyone else that tendered for our business. They were fresh, dynamic and were prepared to listen and adapt to our needs, all the while, guiding us in a different direction if they thought it prudent. They were a pleasure to deal with, and the outcome was everything and more than we had hoped for.
Lisa Corlett - imfs
Noop is run by lovely people who are a pleasure to deal with. They created a fantastic website for my workplace at a very reasonable price. They also provide efficient and fast after sale service delivery. I do not hesitate to recommend them if you are looking for a website developer.
Thalia Cole - Perth Modern School
Wow cannot thank Noop enough! We consulted a few different Perth based brand agencies, to facilitate our business rebrand but Noop were by far the best. They are efficient, professional and an absolute pleasure to deal with. Noop have done a fantastic job on building our new business branding and I would highly recommend them to anyone looking for a brand consultant in Perth. Thanks again Noop look forward to having you work with us again on future projects.
Justine Cordial - DNC Projects