If you have created a website to promote your business, then developing a content marketing strategy to increase web traffic is the next logical step. Regardless of the type of site you run, content marketing is about more than loading it up with a blog post or two every month.
In this article, you will learn what makes an effective content marketing strategy, including:
• Researching the topics your audience wants to read
• Finding relevant keywords to include in your articles
• Tips on how to craft your content to keep your audience reading
• How to let the world know about your freshly published content
What is Content Marketing?
Content marketing is a marketing strategy that focuses on creating relevant, valuable, and engaging information designed to attract high quality leads to a website.
Content marketing strategies need to go deep into your customers’ pain points. Any articles or posts you create as part of your content marketing plan should be designed to deliver solutions to your visitor’s problems and answer their questions. In short, a content marketing strategy will help you bring in more traffic and convert leads into paying customers.
1. Research Your Topics
Any good content marketing strategy starts with researching the topics your audience will want to read. Keyword tools can help you find information on what your audience needs to know, and a browse of Quora or Reddit will reveal what potential customers are discussing concerning your industry. You can then use those same topics as the basis for developing your content.
2. Keyword Research
Keyword research is an essential piece of your content marketing puzzle. A keyword is nothing more than a phrase a searcher has entered in the search field. As you create your content, you add in a few of the keyword phrases you know people are using to find your business.
When the search engine bots scan your site’s content, they will pick up on the keywords. Google and other search engines now have more information about your website and how it may be the best fit for answering the searcher’s questions and solving their problems. As you may have guessed, the strategic use of keywords is vital for getting your site ranked higher in the search results.
3. Create Your Content
Once you have your topic ideas and a relevant list of keywords to target, it’s time to start producing your content. Creating content is a time-consuming process, so you may want to consider outsourcing some of the work to a content marketing agency.
Many content marketing companies can provide the full gamut of content marketing services, from topic and keyword research to writing and publishing the articles. It’s an excellent solution that gives you the freedom to continue running your business without compromising the effectiveness of your website.
Articles should follow a specific structure to be more effective, so make sure to use the following guidelines:
• An attention-grabbing headline
• Attractive images throughout the article
• Start with a catchy introduction
• Add a lead to guide the reader into the meat of the article
• Create the article with easily scannable sections (small paragraphs, bullet points, and lists)
• Don’t leave readers hanging at the end of the post
• Ask readers to have their say via the comments section
• Include a list of relevant posts at the end of the article
• Provide a way to share the post on social media easily
4. Optimize for SEO (Search Engine Optimization)
Adding keywords to your articles and following the above guidelines is an excellent start for your SEO efforts. There are guides such as Yoast SEO which will help you make sure your sentences are easy to read, your paragraphs aren’t too long, and you have the right mix of keywords for the search engines.
You will also want to make sure you resize and optimize your images, so they don’t slow your site down. Adding relevant metadata to your articles will entice searchers to click on your link in the search engine’s results page (SERP).
5. Share Your Content
Once your content is live, it’s time to let the world know about it, and the best way to do that is to get active on social media. Once you have a decent amount of content available on your website, you may want to consider using a content scheduling tool like Hootsuite to automate your social media posting. Otherwise, you could be compromising your productivity by spending too much time at the computer.
Content marketing strategies require a lot of thought, planning, and implementing to be effective. When you’re busy managing a company, a content marketing agency can be a useful ally in bringing in more traffic and quality leads to your website.
Let us help
Your content strategy is deep reflection of your brand values and identity. The wrong approach can mean significant wasted time, money and effort. So let Noop help your business put its best foot forward. Speak to one of our team about the best approach for you, drop us a line at email@example.com or call us on (08) 9317 1540, we are always happy to chat without the heavy sales pitch.