When planning your interface for optimal User Experience (UX) one must concentrate on the experience as a whole, rather than just the aesthetics of a site. UX design must encompasses the development and design as of an application or website while maintaining a workflow for the end user.

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The term visual hierarchy is used to differentiate between a website that strategically impacts on the users decisions and flow and a website that only “looks good”. Renaissance masters knew the principles of aesthetics and so does visual hierarchy which relies on these exact same values. The secondary goals of the sites are the call to actions, encouraging user signups and promoting specific content all while ensuring the users experience is enjoyable and not just about a fulfilling their objectives. One of the fundamental functions is to determine the users focal point, thus providing the user with a starting point to navigate the design and highlighting or leading them to the most applicable information on the site.

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