When it comes to promoting your business this age old saying comes to mind, ‘you never get a second change to make a first impression.’
All good companies put a lot of thought, time, and effort into ensuring their marketing materials are of the highest standard, whether they are designed in house or outsourced to a graphic designer, putting your brands best foot forward it a must if you want to give that right impression.
So you have the great ideas implemented and the designs have been approved by management, everyone is excited for the next round of materials. But did you ever stop to think just how important it is to follow through and select the right Perth printer? Many companies will leave their printing up to the marketing agency to arrange, and no doubt that agency will have whittled down their preferred Perth printer over the years, most probably through trial and error.
Printing Perth | Printer Perth | Tips For Choosing the Right Perth Printer
So how do you select the best print in Perth for your next printing project? We, as an agency, have done our fair share or printing over the years so here are some of our thoughts and tips to help you make the right decision and get the most out of your printing experience.
Customer Service – Customer service is one of the biggest factors we look for when we decide on a Perth printer to align with, and that is why we have placed it at the top of our list. We are not a printing company, and no doubt you are either, that is why we choose a printer who has a wealth of knowledge under their belt, someone who will step us through the process, be upfront and realistic about what can and cannot be done and offer solutions rather than problems. We choose a printer who works with us to offer us the best possible outcomes for our clients’ needs and someone who will be with us every step of the way. Depending on the size of the printer Perth, you may be allocated a Customer Service Manager who will arrange your printing project from start to finish. The biggest factor we believe is not how well things go when everything is going according to plan, it is how well they respond and the support they offer when there is a problem and things do not run as smoothly as anticipated. This is the true measure of customer service.
Samples – Before you engage a new printer, ask if they can provide you with some hardcopy samples of past work, this way you can really get a feel for the quality of work form each printer. Most good printers will also provide you with a sample box of their stocks and finishes that you can take away and use to make your final decision. If you are a larger business or a regular customer, they may let you keep these for deciding upon future jobs.
Branding – These days most larger Perth printing companies will have an inhouse team of graphic designers, or at least one experienced designer in their team. Although a printer will unlikely be able to offer the branding and marketing expertise of an agency, they should be able to offer some sound advise on colour fonts, colours, layout etc. Ensure you ask you Perth printer about this before you make your final decision.
Proofs – Ensuring you request a proof is one of the biggest tips we can give when it comes to printing in Perth. We cannot stress enough how important this is. Talk to your printer beforehand to see if they include a proof in their price as some printers will charge an additional fee for this and printing is not a small cost if there is an error and must be redone.
Pricing and Competitiveness – Depending on your outlook on life, cheapest does not always equate to the best. And it is no different when it comes to selecting the right Perth Printer. As with most things, get at least three comparable quotes and then do some research online to find out other people experiences and thoughts on working with each printer. Speak to each customer representative and find out exactly what is and what is not included in the quote, ask if the price includes a proof and delivery.
Online Printing Options – While we don’t generally use online providers such as Vistaprint for our client projects, it doesn’t mean that these printing providers don’t hold their own. Some smaller businesses may benefit from the easy-to-use interface and the low-cost printing that they can offer. They also offer a great selection of DIY design options and to your door delivery. We do stand by the saying that you get what you pay for but smaller Perth business runs, we think Vistaprint isn’t too bad overall.