So… you have a great website but you’re not making sales.
It’s a common misconception that having a great website will automatically bring in more sales. While it is essential to have an up to date, modern and responsive website unfortunately it really is only half the battle. The next big step is to implement an effective SEO strategy to allow you to start ranking competitively on Google and Bing in turn turning that great website into increased traffic and ultimately more sales.
What is SEO?
SEO is the acronym for Search Engine Optimisation. In simple terms SEO is the process of optimising your website so that it might become more visible and rank higher in search engine results, in turn driving organic and free traffic to your site.
“Does my business really need Search Engine Optimisation?”
Well, it may sound obvious but it’s all very well to have a fabulous website with wonderful products and information but unless you have a good search engine optimisation plan in place then how do you realistically expect to be found online. Unless you have been living under a rock for the last decade you will know that as soon as we need to find an answer to a question, out comes the smart phone and in goes a quick Google search, Bing or your choice of search engine. Users trust these search engines to deliver them the top results for the search term.
Simply put, a good approach can help drive more traffic to your online shop, blog or website, resulting in more patrons thus fulfilling your business objectives.
Ok, so here’s a test, try searching for SEO Perth or SEO Company Perth
A quick google search like this will return hundreds upon hundreds of results from larger companies to smaller freelancers. If you are located in Perth for example, then search terms such as “seo experts Perth” or “best SEO Perth” will get you familiar with some of the more highly ranked players. However, some of the better and more in demand companies get the majority of their work from networking as well as from existing clients referring them on. So really, they don’t have the need to overly promote or optimise their sites in the hope of gaining more clients.
But how do you find the best fit SEO partner for your business?
Well the first place to start would be through your professional and B2B (Business to business) networks. Speaking to other businesses and clientele about who they use and who they found to achieve the best results in the SEO field would be one step in the right direction. Another great tool is through social media, companies and bloggers tend to be big on Twitter so watch out for the who’s who and don’t be afraid to reach out and ask the questions that you want to ask, you might even want to enquire about who they recommend.
At Noop we do not believe in locking our clients in to lengthy contracts. This is not the Noop way. We are confident in our search engine optimisation strategies and firmly believe that if we do not deliver then you, our client should be free to walk away. But rest assured we haven’t met a client yet who has chosen to leave us.
There are so many “SEO Experts” in Perth to choose from. In some circles it has a bad name, but we aim to challenge that stigma by providing an honest and transparent service at a fair and reasonable price. Noop has helped a diverse range of clients climb to page one on Google for their desired keyword search terms. But it’s no small feat, it does take time and it does take commitment but we are here to ease the stress. Sites with great SEO don’t have to be visually unappealing, when you work work Noop on your SEO we work with you to ensure your web design looks as beautiful as when you first launched it.
What our experts will do for you:
Whether you are a small start-up business or a larger corporate client, we have the expertise to work with you to identify your target market and implement a plan to work with Googles ever changing algorithms. Good search engine optimisation builds trust within your market and in turn can allow you to become an authority within your field thus generating more traffic and ultimately more sales. At Noop we take pride in your success and part of our goal is to deliver you with a tangible return on your investment.
A few points to take into consideration when you do narrow down your selection is the trust and rapport you have with a company, ensuring your visions and expectations are aligned will set you up for a good working relationship. As with anything, if you leave the conversation feeling a little uneasy or unsure then perhaps you need to rethink that affiliation and continue your search.
The game is changing in the world of SEO. Effective Search Engine Optimisation is more than just keywords, niches, budget and relevance.
A good strategy is a considered approach that requires a deep understanding of your ideal client’s behaviours, motivations and purchasing phases. Relevance and qualified keywords are one component, but to be truly be effective you need to understand the culmination of moments that create the opportunities for when the new agile consumer is most likely to convert.