So, you are you are putting in the ground work to kick off your 2020 SEO strategy. Being found on Google is critical to your business success and is the deciding factor in you getting consistent clients or you your competitor. Or unfortunately won’t find you, if you don’t rank. We know all too well how complex SEO can seem, with every new Google update the rules seem to change. This can be daunting. But that’s ok, because we have put together a list of our must have free tools so get your started and on the right track to providing you the best outcomes for your website SEO. First thing to ask yourself is, can I really do my own SEO? – This really comes down to how much you know and how much research you have done, you may even go through some trial and error when first starting out.
But with enough investigation and reading up on some of the great SEO blogs out there, you may well be empowered to do it yourself.
However the research alone does take time, and that is before you even get started on the technical side, and not everyone has that kind of patience. Many businesses choose to outsource this task to a digital marketing agency like Noop. Using a SEO expert means you get faster results that you know are going to work, and frees up your time to focus on your business. As a digital agency we stay abreast of the latest SEO updates and changes, so you don’t have to.
Our pick of the best free SEO tools
The next step is to ensure you have the right SEO tools for the task
A plumber cant plumb without a wrench, a builder cant build without a trowel, a SEO Expert cant..…ok you get the picture! You need tools! If you don’t know what you are doing, SEO can be a rabbit hold that spirals deeper and deeper. Fortunately, there are an array of SEO tools that cover multiple different SEO strategies that can help you out. And what even better is that a vast majority of them have a free option, so you can try them out to see what work for you before committing to spending on them.
The best free online SEO tools that we have found
These are some of the initial free online SEO tools that you will need and that we would suggest using, as an SEO company Perth we also use these tools to help us and our clients rank.
Verify Your Business: Google My Business Listing Website: https://www.google.com/business
We cant stress enough how important it is to have a Google my business listing. It is vital if you want your business to show up on Googles SERP’S. Complete your profile to ensure you appear in the search results and maps. Make sure you verify your listing once all your details are accurately entered.
Optimise Your Website: Yoast SEO Website: https://yoast.com/wordpress/plugins/seo/
Firstly, we would highly recommend installing the Yoast plugin on your WordPress website. It is the most commonly used plugin for WordPress and it’s very simple and easy to use. Use Yoast to create your meta title and description, Yoast will even make recommendations to help you along. This is by far the most powerful tool for appeasing search engines.
Keyword Research: Keyword Surfer Website: https://yoast.com/wordpress/plugins/seo/
Next up let’s get some of your page’s ranking, so do this you will need to think about which keywords you want to rank for. Keyword Surfer is a free chrome extension that allows you to analyse search volumes. It will also give you keyword suggestions and related terms. Keep in mind that Keyword stuffing is a big no no. So please remember, don’t overdo it with the keywords, be natural and genuinely informative in you pages and posts and the clicks with come.
Understand Your Users: Google Analytics Website: https://marketingplatform.google.com/about/analytics
Google provides this powerful analytics tool to deliver valuable information relating to your website. You can use it to track who is visiting your website and can even drill down to tell you whether they are on a desktop or mobile devise. It will allow you to track your SEO and ad campaigns and really get a better understanding of what is happening on your website.
At this point you may to want to start thinking about your domain authority. Domain authority is basically Moz’s tool for predicting how a site ranks on SERP’S. The Moz toolbar provides on page metrics that will really help you keep track of your SEO results.
Are Paid SEO tools worth the money?
At some stage in your SEO journey you may start to concider paying for the paid features on some of these tools. There are many many tools that can and will be of great benefit to you, some of them are free and some will be paid. Some of the free SEO tools are worth it, but some are not. It really important to make sure you do your research into which tool does what before committing to handing over any money.
Hopefully this list of free SEO tools is enough to peak your interest and get you started on your SERP’s journey. There are so many other great free SEO tools out there for you to check out so do not be afraid to keep looking and testing out different options.
If you are having trouble and the whole DIY thing isn’t for you, we would love to chat to you about the best SEO strategy for your business. Most importantly, we pride ourselves on being honest and open with our clients. So, get in touch with us to see how Noop can help your brand rank for SEO Perth.