January 19, 2020

School Branding and Marketing Refresh Considerations

Reading time: 2 minutes

In the past most people didn’t think of a school as a business. The general consensus might be that a child would attend their local primary or high school in their given catchment area. Alternatively, the preferred private school within driving distance. But times have changed. Parents have changed. And indeed, education has also changed.

School Branding / School Marketing

Having worked on a multitude of school branding projects across Perth, we understand the need to ensure that each school has its own unique style and brand that sets them apart from their competitors. We also know that different schools have different goals and what they want their brand to convey.  Each institution has differing targets and very different demographics. But one thing that most school have in common is that each school wants to promote and showcase their attributes, share their vision and values and entice families who align with the same value set and ethos as their school. And that is where your strong school branding and marketing comes in to play.

Branding for Schools

Some schools key requirements are new enrolments, whereas other school are looking to improve their image. Some of the more established schools who have been around for many years may need to refresh their branding to ensure they stay up to date with the times. Whatever the case reason, the same school branding rules apply.

Some of the school marketing materials you may require:

  • A school branding strategy
  • A school logo design as well as a style guide
  • A school website design accompanied by DoE approved school hosting
  • Business and Annual Report Designs
  • Email signatures for staff members
  • Flyer and brochure designs
  • Business cards designs for relevant staff
  • Strategic & digital marketing plan

Our School Branding and Marketing Process

Graphic Design Perth | Graphic Designer Perth | Noop

Looking for a School Branding Agency in Perth? Let us help.

Your school branding and marketing are reflection of your schools values and identity, so let Noop School Branding Perth help your school put its best marketing foot forward. We work with schools in Perth and throughout Australia, so speak to one of our team about the best approach for you, drop us a line at enquiries@noop.com.au or call us on (08) 9317 1540, we are always happy to chat without the heavy sales pitch.

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