“The customer is king.”
2018 heralds the further rise of tech-driven consumer centric digital marketing; shifting the B2C relationship will rely even more heavily on deeper, personalised engagement.
Every year, we see social platforms rise and fall – from “Facebook is dead!” to “Facebook is the only way forward!” and these predictions are rarely helpful. Instead, lets focus on emerging technology and assess the benefits vs. risks so that you can decide which approaches are best for your business.
